About Us

“Aalphul®️ - Elevating Everyday Self-Care"

The demands on today's modern women are relentless - be it meeting deadlines at work or managing a bustling household, or managing all the other expectations on her. 

Amidst all this, finding time for self-love and self-care often takes a back seat. As a woman who has experienced the pressures of a demanding career and the challenges of homemaking, I understand the struggle all too well.

There were days when I felt overwhelmed, stressed, and disconnected from myself. It was during these moments of exhaustion that I realised the critical importance of self-love and self-care.

Self-love is not indulgence. It is about acknowledging your worth and taking the time to nurture your mind, body, and spirit. Self-care is the practice of taking action to improve your health and well-being. I began to understand that these are not luxuries, but necessities that empower us to be our best selves.

This realisation sparked a journey of researching and experimenting with natural ingredients that not only care for the skin, but also provide moments of peace and rejuvenation. The goal was to create products that would offer women a brief escape, a few moments of tranquility, and nourishment to their skin in their hectic life.

And so Aalphul was born.

Derived from an Assamese word meaning “tender love,” Aalphul is more than a skincare brand. It is a gentle reminder that every woman deserves to feel valued and cared for—by herself as much as by others. Our formulations are crafted with natural ingredients that nurture the skin and soothe the senses, turning everyday skincare into a small ritual of self-care.

At Aalphul, we believe that self care, self love and self esteem are the  cornerstones of a fulfilled life. Our mission is to empower every woman to embrace her unique beauty and strength and to provide her with the tender love and care that she so deserves.

Join us in this journey of self love and care. Because every woman deserves to feel beautiful, cherished and confident.

Our Team

Aradhana Changkakoti

While growing up in a number of picturesque small towns in the midst of Assam’s beautiful landscapes, Aradhana developed a fondness for, and a deep connection with nature. This connection continued to grow in her even as she became an engineer, and then an MBA, and then a working professional.

She started realising the importance of self-care and the critical role it plays in a woman’s mental and physical health while having to juggle her various roles as a professional, mother and wife. This awoke in her a deep desire to be able to contribute in some manner to helping women inter self-care journey.

After many years of trying out various initiatives, finally she was able to combine these abiding interests in nature and self-care to come up with Aalphul®. Her vision is for Aalphul® to contribute in a small way to a woman’s self-care journey by providing her safe, healthy and natural ingredients based skin care products that actually work.

Sadiah Almas Hussain

Sadiah  curates the experiences that our customers and followers have with Aalphul on social media. Using her creative talents and deep understanding of the brand and our consumers, she ensures that Aalphul’s social media strategy is always effective and on point.

Sadiah is a content writer, social media manager and creative lead who thrives on bringing fresh ideas to life. With a strong background in content creation and digital marketing. In her life in the non-digital world, she is a student of English Literature in Hindu College, and an aspiring writer.

Khushi Garg

Khushi is responsible for all the branding work that you see for Aalphul, be it on our packing, website or even Amazon. She has been working with us since the inception of the brand, and has been a core part of our success.

Khushi is a design professional with exceptional storytelling skills, inclined to addressing real world challenges through a combination of systems thinking, research and strategy.

Her portfolio and experience spans a range of projects, covering real such as services, branding publications, documentation, design direction and management. She has worked with both global clients like Yamazen, and Indian clients like JK Paper. She has also received global recognition in design from NASA Space Apps.

Jishnu Changkakoti

Jishnu handles marketing and brand strategy for Aalphul. In this role, he tries to use the experience from his past life as a marketing professional in companies like Johnson & Johnson and Samsung to ensure that Aalphul becomes a strong and sustainable brand that is also able to contribute in its own way to the betterment of the society that we live and operate in.

In his life outside Aalphul,  Jishnu is a professor of marketing in a number premier management institutes in India, ans also the co-founder of a marketing consulting firm named Strategy Partner. In terms of professional qualifications, he is a graduate from NIT Calicut and IIM Calcutta.