About Us

Aalphul® was born from a simple realisation: Self-care is not a luxury, but a necessity.

In the midst of balancing work, home, and life’s many demands, we often forget to care for ourselves. Inspired by this journey, Aalphul was created to offer moments of pause—through skincare that nurtures both the skin and the senses.

Rooted in the meaning of “tender love” from Assam, Aalphul is more than a skincare brand. It is a reminder that every woman deserves to feel valued, cared for, and connected to herself. Our products are crafted with natural ingredients to nourish the skin while creating small, meaningful rituals of calm in everyday life.

We believe that self-care, self-love and self-esteem are deeply connected. Our mission is to empower women to embrace their well-being, beauty, and strength—one mindful moment at a time.

Khushi Garg

Khushi is responsible for all the branding work that you see for Aalphul, be it on our packing, website or even Amazon. She has been working with us since the inception of the brand, and has been a core part of our success.

Khushi is a design professional with exceptional storytelling skills, inclined to addressing real world challenges through a combination of systems thinking, research and strategy.

Her portfolio and experience spans a range of projects, covering real such a s services, branding publications, documentation, design direction and management. She has worked with both global clients like Yamazen, and Indian clients like JK Paper. She has also received global recognition in design from NASA Space Apps.

Aradhana Changkakoti

While growing up in a number of picturesque small towns in the midst of Assam’s beautiful landscapes, Aradhana developed a fondness for, and a deep connection with nature. This connection continued to grow in her even as she became an engineer, and then an MBA, and then a working professional.

While juggling her various roles as a professional, mother and wife, she realised the importance of self-care and the critical role it plays in a woman’s mental and physical health. This awoke in her a deep desire to be able to contribute in some manner to helping women inter self-care journey.

After many years of trying out various initiatives, finally she was able to combine these abiding interests in nature and self-care to come up with Aalphul®. Her vision is for Aalphul® to contribute in a small way to a woman’s self-care journey by providing her safe, healthy and natural ingredients based skin care products that actually work.

Jishnu Changkakoti

Jishnu handles marketing and brand strategy for Aalphul. In this role, he tries to use the experience from his past life as a marketing professional in companies like Johnson & Johnson and Samsung to ensure that Aalphul becomes a strong and sustainable brand that is also able to contribute in its own way to the betterment of the society that we live and operate in.

In his life outside Aalphul, Jishnu is a Professor of Marketing in a number premier management institutes in India, and also the co-founder of a Marketing Consulting Firm named Strategy Partner. In terms of professional qualifications, he is a Graduate from NIT Calicut and IIM Calcutta.

Anshu Changkakoti

Anshu is a seasoned Product Strategist with over 24 years of experience across enterprises and startups. A certified Product and Data Analytics professional, he has been instrumental in launching transformative digital products — including India’s first Mobile Money platform during his tenure at IBM. Anshu brings deep expertise in Product Management, Customer Experience (CX), SEO strategy and Go-To-Market execution. His work has helped multiple startups establish their online presence, optimize conversion and grow user engagement organically. With a strong foundation in Agile methodologies, he thrives on solving complex problems with precision, creativity and data-backed insights. He is an alumnus of NIT Jaipur and FITT-IIT Delhi.