About Us

“Tender love and care for today's woman”

In today’s fast-paced world, women are constantly juggling multiple roles and responsibilities. Whether it is meeting deadlines at work or managing a bustling household, the demands are relentless.

Amidst all this, finding time for self-love and self-care often takes a back seat. As a woman who has experienced the pressures of a demanding career and the challenges of homemaking, I understand the struggle all too well. There were days when I felt overwhelmed, stressed, and disconnected from myself. It was during these moments of exhaustion that I realised the critical importance of self-love and self-care.

Self-love is not just about indulgence, it is about acknowledging your worth and taking the time to nurture your mind, body, and spirit. Self-care is the practice of taking action to improve your health and well-being, and self-esteem comes from these acts of love and care. They are not luxuries but necessities that empower us to be our best selves.

This realization sparked a journey of researching and experimenting with natural ingredients that not only care for the skin, but also provide moments of peace and rejuvenation. The goal was to create products that would offer women a brief escape, a few moments of tranquility, and nourishment to their skin in their hectic life.

And so Aalphul was born.

The word “aalphul” comes from a green abode of Northeast India — Assam. Meaning “tender love” in the Assamese language, Aalphul is more than just a skincare brand. It is a reminder to every woman that she deserves to feel cherished and valued, not just by others, but by herself too. Our products are crafted with the finest natural ingredients, designed to nourish the skin and soothe the senses. Every single use of an Aalphul product is an invitation to pause, breathe, and indulge in a moment of self-love and care. For the working woman, it is a gentle nudge to take break from the deadlines and assignments, to pamper herself and reconnect with her inner peace. For the homemaker, it a reminder that amidst the care she provides for her family, her own needs and wellbeing are equally important.

At Aalphul, we believe that self care, self care and self esteem are the  cornerstones of a fulfilled life. By prioritising these, we can all lead happier, healthier lives. Our mission is to empower every woman to embrace her unique beauty and strength and to provide her with the tender love  and care that she so deserves.

Join us in this journey of self love and care. Because every woman deserves to feel beautiful, cherished and confident.